Pay Per Click (PPC)

Pay-Per-Click Advertising or PPC is an online marketing technique that allows advertisers or business owners to place their ads on a website in exchange for a fee each time a user clicks on the ad. Quality score and the bid made on the keyword used will also influence the cost.

PPC advertising can be very effective depending on the way you perform the process. We at Digiotech have a dedicated PPC team that will safeguard you against common PPC mistakes; provided their insight and expertise. Our company has created various PPC packages at different price points so you can choose the one that best fits your company’s needs and maximize your PPC campaign.

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Why PPC make a big impact on increasing Sales-

• PPC is simple and can generate traffic quickly

  PPC campaigns can generate traffic to your website as soon as the ad goes live, which makes it appealing especially if you want to see results fast. More so, the concept of putting up an ad and paying for the number of clicks it gets is easy to grasp and understand, which adds to the appeal of PPC

• PPC campaign results are easy to measure

  Most PPC networks have metrics that allow advertisers to see if their ads are generating conversions and profit. These metrics are designed to show the number of viewers who saw the ad, number of clicks, and if viewers reacted to the ad as you expect them to.

• PPC allows you full control

  In a PPC campaign, you have complete say on what will appear on your ad, where will it be published, and which audience it will reach. You can also control what keyword searches it will appear for. Because of that, you can optimize user experience, filter unnecessary traffic, and reach your target markets whether locally or internationally..

• PPC Ads are cost-effective

  The cost of placing an ad for a particular keyword cost is low .

• PPC Ads can be adjusted easily

  While other search engine marketing techniques may take weeks or months to adapt to current market behavior, PPC campaigns can be easily revised in order to meet the latest trends and developments in the field.